Heating & cooling
HVAC contractors
- AC replacements and new installs
- Furnace, heat pump and mini-split service
- Maintenance plan sign-ups between seasons
Paid ads for HVAC & home services
We run the ads.
You run the business.
We turn ad spend into ringing phones.
BlueFlame is a paid-ads shop built for one trade only — heating, cooling and home service companies that want booked jobs, not dashboards.
Fig. 01 — Lead engineUS / HVAC
01 / Process
A three-step
pipeline
No mystery, no six-month discovery phase. Three stages, each with a deliverable you can hold us to.
01
Audit
We find what is leaking before we spend a dollar.
- Full review of your current ads, landing pages and tracking
- A call to check how leads are answered and followed up
- Local competitor and keyword gap scan for your service area
- A written plan with what we would change and why
02
Launch
Tight targeting, clean tracking, first calls in weeks.
- Google Search and Local Services ads built around your zip codes
- Meta campaigns for seasonal installs, tune-ups and promotions
- Call tracking and form tracking wired up before we go live
- Daily checks for the first 30 days, then weekly optimisation
03
Scale
Double down on what rings, cut what does not.
- Budget shifts toward the services with the lowest cost per booked job
- New campaigns for maintenance plans and repeat revenue
- Monthly reporting in plain English: calls, jobs, cost per lead
- Quarterly strategy review with you and your team
Audit → Launch → Scale. Every stage has a deliverable you can hold us to.
02 / Industries
We only work
in the trades
We are not a full-service agency for everyone. Three trades, one playbook, sharpened every month.
Emergency & install
Plumbing & drain
- Emergency drain clearing and leak repair
- Water heater replacement and tankless upgrades
- Whole-home repiping and fixture quotes
Storm & replacement
Roofing & exteriors
- Storm damage inspections and insurance work
- Full roof replacements and re-roofs
- Gutter, siding and window add-ons
03 / FAQ
Straight
answers
The five things owners ask us before they book a call.
04 / Book
Let's look at your account
Four fields and we will come back with a few times to talk. We will tell you straight whether paid ads make sense for your business right now.